Senior Director, Digital Strategy
About Owen Barnard
Owen Barnard, the Senior Director of Digital Strategy at Sage Media Planning & Placement, specializes in developing omni-channel digital strategies that deliver victories for Democrats and Progressives. His strategic approach marries data analytics with contextual intelligence, ensuring media placements resonate authentically with voters. Owen played an instrumental role in the 2020 Biden-Harris campaign’s multi-cultural paid media efforts, tailoring media placements to maximize audience engagement.
At Sage, he’s advanced the digital team’s capabilities, contributing to pivotal Democratic victories for candidates and ballot initiatives. His leadership in political media buying and targeting has been recognized with multiple Reed Awards and a Pollie Award. Beyond his political impact, Owen is committed to service, twice serving as an AmeriCorps VISTA, enhancing public education in the Mid-South. A Villanova University graduate with a BA in Political Science, Owen lives in Morris Plains, NJ, with his wife Marisa and their rescue dog Ellie.