Agenda
Registration & Breakfast
9:00am – 10:00am
General Session: A 2020 Political Tech Primer
Talk 1: Testing and Optimization: Why the Big Idea Still Matters
Talk 2: The Many Faces of Disinformation: Recognizing and Countering it in 2020
Talk 3: Privacy and Online Targeting: What Digital Professionals Need to Consider
Location: Academy Hall
10:00am – 10:30am
Morning Fireside Chat: Old Meets New: How Digital is Interacting with Traditionally Analog Platforms
Location: Academy Hall
10:30am – 11:00am
Networking Break
Location: Exhibit Area
Demo: USPS + Discida: Through the Eyes of Voters: Eye Tracking Technology In Action
Location: Balcony Room 1
Demo: WinWith.Me: How To Employ Chatbots On Your Campaign
Location: Balcony Room 2
11:00am – 11:30am
Mid-Morning Keynote: Voice Search for Campaigns: What You Need to Know for 2020 and Beyond
Location: Academy Hall
11:30am – 11:45am
Networking Break
Location: Exhibit Area
11:45am – 12:30pm
Main Stage Talk 1: Connected TV/OTT Insights: Voters are using OTT. Are You?
Sponsored by Premion
Main Stage Talk 2: Data-Driven Lessons from 100+ Digital Ad and Text Campaigns: What Works and What Doesn’t
Location: Academy Hall
Breakout Session: A View from the Left: The State of Democratic Digital Fundraising
Location: Vista Room
Breakout Session: What Does Digital Success Look Like Outside of the Walled Gardens?
Location: Angle Room
12:30pm – 1:30pm
Lunch
Sponsored by MarketPredict
Demo: USPS + Discida: Through the Eyes of Voters: Eye Tracking Technology In Action
DEMO BEGINS AT 1PM
Location: Balcony 1
Demo: WinWith.Me: How To Employ Chatbots On Your Campaign
DEMO BEGINS AT 1PM
Location: Balcony 2
1:30pm – 2:15pm
General Session: People Based Reach: Capturing Reach and Frequency at the Voter Level
Sponsored by Adobe Advertising Cloud
Location: Academy Hall
2:15pm – 3:00pm
Main Stage Talk 1: What Digital Ad Spending Is Telling Us About 2020
Main Stage Talk 2:
Location: Academy Hall
Breakout Session: Are Campaigns Ready for the New Majority? How to Message to the Latinx Audience
Sponsored by Adsmovil
Location: Vista Room
Breakout Session:
Location: Angle Room
3:00pm – 4:00pm
Speed Networking
Location: Academy Hall
Tech Huddle 1: Digital Fundraising in 2020
Tech Huddle 2: Modeling and Targeting
Location: Vista Room
Tech Huddle 3: TV + Digital: Developing An Integrated Strategy
Tech Huddle 4: P2P and Relational Organizing
Location: Angle Room
Demo: USPS + Discida: Through the Eyes of Voters: Eye Tracking Technology In Action
Location: Balcony 1
Demo: WinWith.Me: How To Employ Chatbots On Your Campaign
Location: Balcony 2
4:00pm – 5:00pm
General Session: Ideas & IPAs: AI and the Erosion of the Left-Right Divide
Sponsored by Resonate
Location: Academy Hall
5:30pm – 7:30pm
CampaignTech Party
Sponsored by Fluent
Location: The Gryphon
8:00am – 9:00am
Registration & Breakfast
9:00am – 10:00am
General Session:
Location: Academy Hall
10:00am – 10:30am
General Session: VR and AR in the Consumer World: Lessons for Political Campaigns
Location: Academy Hall
10:30am – 11:00am
Networking Break
11:00am – 11:45am
Main Stage Talk 1:
Main Stage Talk 2:
Location: Academy Hall
Breakout Session: Innovation on the Right: The State of Republican Digital Fundraising
Location: Vista Room
Breakout Session: Getting to Grips with Emerging Platforms: Why Reddit, TikTok, and even Twitch May Be Worth Your Time
Location: Angle Room
11:45am – 12:30pm
Tech Huddle 1: Streaming & OTT
Tech Huddle 2: Managing Your Email Program
Tech Huddle 3: Strategies for Branded & Custom Content (Sponsored by Skyline)
Location: Academy Hall
Tech Huddle 4: Cybersecurity Protocol for your Campaign
Tech Huddle 5: Navigating Facebook: Ads and Organic Reach
Location: Vista Room
12:30pm – 1:30pm
Lunch
Sponsored by Google
1:30pm – 2:15pm
General Session: Transparency, Disclosure and the Future of Digital Advertising
Location: Academy Hall
2:15pm – 3:00pm
Breakout Session: The Future of Voter Contact: P2P Texting and Relational Organizing
Location: Academy Hall
Breakout Session:
Location: Vista Room
3:00pm – 3:15pm
Networking Break
3:15pm – 4:00pm
General Session:
Location: Academy Hall
4:00pm – 5:00pm
General Session:
Location: Academy Hall
5:00pm – 6:00pm
Conference Closing Happy Hour
Location: FHI Conference Center
Take your place at the agenda-setting political campaign technology conference.