Agenda

8:00am – 9:00am

Registration & Breakfast

9:00am – 10:00am

General Session: A 2020 Political Tech Primer

Talk 1: Testing and Optimization: Why the Big Idea Still Matters

Talk 2: The Many Faces of Disinformation: Recognizing and Countering it in 2020

Talk 3: Privacy and Online Targeting: What Digital Professionals Need to Consider 

Location: Academy Hall

10:00am – 10:30am

Morning Fireside Chat: Old Meets New: How Digital is Interacting with Traditionally Analog Platforms 

Location: Academy Hall

10:30am – 11:00am

Networking Break

Location: Exhibit Area

Demo: USPS + Discida: Through the Eyes of Voters: Eye Tracking Technology In Action

Location: Balcony Room 1

Demo: WinWith.Me: How To Employ Chatbots On Your Campaign

Location: Balcony Room 2

11:00am – 11:30am

Mid-Morning Keynote: Voice Search for Campaigns: What You Need to Know for 2020 and Beyond

Location: Academy Hall

11:30am – 11:45am

Networking Break

Location: Exhibit Area

11:45am – 12:30pm

Main Stage Talk 1: Connected TV/OTT Insights: Voters are using OTT. Are You? 

Sponsored by Premion

 

Main Stage Talk 2: Data-Driven Lessons from 100+ Digital Ad and Text Campaigns: What Works and What Doesn’t

Location: Academy Hall

Breakout Session: A View from the Left: The State of Democratic Digital Fundraising 

Location: Vista Room

Breakout Session: What Does Digital Success Look Like Outside of the Walled Gardens? 

Location: Angle Room

12:30pm – 1:30pm

Lunch

Sponsored by MarketPredict

Demo: USPS + Discida: Through the Eyes of Voters: Eye Tracking Technology In Action 

DEMO BEGINS AT 1PM

Location: Balcony 1

Demo: WinWith.Me: How To Employ Chatbots On Your Campaign

DEMO BEGINS AT 1PM

Location: Balcony 2

1:30pm – 2:15pm

General Session: People Based Reach: Capturing Reach and Frequency at the Voter Level

Sponsored by Adobe Advertising Cloud

Location: Academy Hall

2:15pm – 3:00pm

Main Stage Talk 1: What Digital Ad Spending Is Telling Us About 2020

Main Stage Talk 2: Consumption Habits Are Shifting. Is Paid Media Strategy Keeping Up?

 

Location: Academy Hall

Breakout Session: Are Campaigns Ready for the New Majority? How to Message to the Latinx Audience

Sponsored by Adsmovil
Location: Vista Room

Breakout Session: Content Is King: Maximizing Your Reach On Social

Location: Angle Room

3:00pm – 4:00pm

Speed Networking

Location: Academy Hall

Tech Huddle 1: Digital Fundraising in 2020

Tech Huddle 2: Modeling and Targeting

Location: Vista Room

Tech Huddle 3: TV + Digital: Developing An Integrated Strategy

Tech Huddle 4: P2P and Relational Organizing

Location: Angle Room

Demo: USPS + Discida: Through the Eyes of Voters: Eye Tracking Technology In Action

Location: Balcony 1

Demo: WinWith.Me: How To Employ Chatbots On Your Campaign

Location: Balcony 2

4:00pm – 5:00pm

General Session: Ideas & IPAs: AI and the Erosion of the Left-Right Divide

Sponsored by Resonate
Location: Academy Hall

5:30pm – 7:30pm

CampaignTech Party

Sponsored by Fluent
Location: The Gryphon

8:00am – 9:00am

Registration & Breakfast

9:00am – 10:00am

General Session: Reaching the Emerging American Electorate Online

Location: Academy Hall

10:00am – 10:30am

General Session: VR and AR in the Consumer World: Lessons for Political Campaigns

Location: Academy Hall

10:30am – 11:00am

Networking Break

11:00am – 11:45am

Main Stage Talk 1: The Rise of Scientifically-Optimized Creative

Main Stage Talk 2: Cybersecurity on Lock: Understanding Your Options

Location: Academy Hall

Breakout Session: Innovation on the Right: The State of Republican Digital Fundraising

Location: Vista Room

Breakout Session: Getting to Grips with Emerging Platforms: Why Reddit, TikTok, and even Twitch May Be Worth Your Time

Location: Angle Room

11:45am – 12:30pm

Tech Huddle 1: Streaming & OTT

Tech Huddle 2: Managing Your Email Program

Tech Huddle 3: Strategies for Branded & Custom Content (Sponsored by Skyline)

Location: Academy Hall

Tech Huddle 4: Cybersecurity Protocol for your Campaign

Tech Huddle 5: Navigating Facebook: Ads and Organic Reach

Location: Vista Room

12:30pm – 1:30pm

Lunch

Sponsored by Google

1:30pm – 2:15pm

General Session: Transparency, Disclosure and the Future of Digital Advertising

Location: Academy Hall

2:15pm – 3:00pm

Breakout Session: The Future of Voter Contact: P2P Texting and Relational Organizing

Location: Academy Hall

Breakout Session: Scaling Your Political Tech Business: Lessons from Poli-Tech Entrepreneurs

Location: Vista Room

3:00pm – 3:15pm

Networking Break

3:15pm – 4:00pm

General Session: Grading Email Fundraising Creative: Does Yours Make the Cut?

Location: Academy Hall

4:00pm – 5:00pm

General Session: Platforms Pulling the Plug? Online Political Advertising in an Age of Uncertainty

Location: Academy Hall

5:00pm – 6:00pm

Conference Closing Happy Hour

Location: FHI Conference Center
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