Maria Twena

Maria Twena

Chief Marketing Officer


About Maria Twena

Maria (Lopez) Twena serves as Chief Marketing Officer of Adsmovil, a Hispanic first, digital media company.

An award-winning marketer with extensive expertise in technology, digital media, and branding, Twena has over thirty years of marketing acumen. Prior to joining Adsmovil she served as CMO of Entravision Communications and as CMO of Pulpo Media.

Widely recognized for her expertise in branding, positioning, and multicultural consumer segments, Twena’s accolades include receiving the ADCOLOR Award (2009) for her groundbreaking achievement in identifying, segmenting, and targeting bilingual/bicultural Hispanics while at MRM (McCann Worldgroup). There, she founded a discipline that developed Best Practices for advertising to the Hispanic bilingual/bicultural cohort.

She has served as a Board Member of the Association of Hispanic Advertising Agencies and as a faculty member of the Association of National Advertisers (ANA). Twena holds a B.A. Psychology and an M.A. in Mass Communications, with a specialty in Film and Television. She has also authored a children’s book and video series: MariVi, the Master Navigator, which follows its heroine, MariVi, a bilingual/bicultural character, and her family, the Abascals, as they adapt to life in the U.S. The first episode of the MariVi television series can be seen on Nuestra.TV.