About Lauren Presser
Since moving back to her hometown of Washington, D.C in 2015, Lauren Presser has enjoyed managing digital video campaigns for candidates, causes and corporate social responsibility clients both big and small. Prior to leading Vevo’s Political sales efforts, Lauren built relationships through close collaboration with partners while at Twitter, Undertone, Hulu and Fox Digital Entertainment. She has built a career by caring most about achieving her clients campaign objectives.
Lauren has gained a deep understanding of just how rapidly Americans advance their media consumption habits. She strongly believes that connecting with cultureis the only way to keep up with our rapidly evolving media landscape. Music video premieres are the last remaining viral moments in entertainment and have proven to drive positive campaign sentiment and incremental reach of both younger and inclusive audiences.
Lauren graduated from Boston University with a BA in Communications and Psychology. When Lauren is not trying to stay on top of the latest culture driving artists, she is cheering on one of her 2 sons on the sidelines.