Senior Vice President, Creative
About Germain McCarthy
For Germain, digital-first political ads bridge the gaps between traditional TV, targeted messaging, and organic video. Germain has over six years of experience producing award-winning creative for campaigns and organizations. In 2020, his ads for the Democratic Party of Georgia and Voto Latino won two Reed Awards, in addition to winning a Reed Award for Best Use of Video on Social Platform for his “Trump Record” ad for Jacky Rosen in 2019. His work has been featured in The New York Times, Campaigns and Elections, and on MSNBC and CNN.
Previously, he served as the Director of Video for Rising Tide Interactive where he worked with Amy for America to raise over five million dollars for her presidential campaign, The Democratic Party of Georgia to elect Senators Warnock and Ossoff, and Voto Latino to register over half a million new Latinx voters. Additionally, he worked with campaigns and organizations such as Mark Warner for Senate, Steve Bullock for Montana, and the National Democratic Redistricting Committee. Prior to working with RTI, Germain wrote, produced, and directed TV ads for Smoothie King, Popeyes, and Einstein Bros. Bagels and more.