Senior Business Development Lead for Political Campaigns
About Ashley O'Rourke
Ashley recently joined Microsoft’s Tech for Social Impact team as their Senior Business Development Lead for Political Campaigns. Tasked with leading Microsoft’s Campaign Success Team for the GOP, the team’s focus is to advise and support the political ecosystem as they navigate the world of AI, combat the spread of foreign cyber-influence campaigns and cyber-attacks, and protect the authenticity of campaigns’ content and images online.
Prior to Microsoft, Ashley spent 5+ years at Majority Strategies, a nationally recognized marketing agency within the RedBird Capital Partners’ portfolio, serving as the Director of Analytics and Audience Insights where she advised private companies, nonprofit organizations, and numerous state and federal campaigns on how to leverage data to maximize and measure the impact of their targeting initiatives.
Ashley has been at the forefront of the data renaissance in the Republican Party – working to ensure that the RNC’s $100+ million investment in data and technology was effectively deployed up and down the ticket during the 2016 election cycle. Her efforts – from her time at the Republican Party of Wisconsin, the Data Trust and the Republican National Committee – have contributed to Republicans across the country putting data at the center of their campaign strategy.
Ashley graduated from the University of Wisconsin with a B.A. in Political Science and continues to cheer on the Badgers from Washington, DC with her husband and son.