Agenda

Track 1

7:30 am

8:30 am

9:15 am

10:00 am

10:45 am

11:15 am

12:00 pm

1:00 pm

1:45 pm

2:45 pm

3:15 pm

3:30 pm

4:00 pm

4:45 pm

5:30 pm

Registration & Breakfast

7:30 am - 8:30 am (60 min)
Track 1

Setting the Stage for 2024: What Digital and Creative Strategists Are Taking From This Year Into the Next

8:30 am - 9:15 am (45 min)
Track 1

An Expanding Attack Surface: How Campaigns Can Better Protect Themselves from Malicious Actors in ‘24

9:15 am - 10:00 am (45 min)
Track 1

Break + Speed Networking Session

10:00 am - 10:45 am (45 min)
Track 1

Presented by CampaignCompass

Navigating the Complexities of CTV: Priorities for Election 2024

10:45 am - 11:15 am (30 min)
Track 1

Presented by Premion

Navigating the Wild West of Digital Politics: The Use Cases, the Lessons and the Cautionary Tales From a Year of Artificial Intelligence and Campaigns

11:15 am - 12:00 pm (45 min)
Track 1

Lunch

12:00 pm - 1:00 pm (60 min)
Track 1

Bridging the Gap Between Advertisers, Hispanic Audiences, and the Issues They Care About

1:00 pm - 1:45 pm (45 min)
Track 1

Presented by TelevisaUnivision/TUNNL (Vamos)

Tech Huddles

1:45 pm - 2:45 pm (60 min)
Track 1

Huddle 1: Email Fundraising Ain’t What It Used to Be. So What’s Still Working?

Huddle 2: Tapping Into a Network of Political Entrepreneurs: Collaborate, Share Insights, and Start Building Your Political Business Braintrust (Presented by The Political Business Institute)

Huddle 3: CTV in the Political Landscape: How to Target and Reach the Right Audience Where They Are and Where They Are Watching (Presented by Stirista)

Identifying, Reaching and Engaging the Evolving Hispanic Voter in ’24

2:45 pm - 3:15 pm (30 min)
Track 1

Presented by AdsMovil

Networking Break

3:15 pm - 3:30 pm (15 min)
Track 1

Precision Advertising in ’24: Using Connected TV to Drive Votes, Donations and Deliver Actionable Results

3:30 pm - 4:00 pm (30 min)
Track 1

Presented by Datawrkz

Untangling the Regulatory Maze on Ad Platforms: Privacy Protections, Digital Disclaimers and Ad Options in ’24

4:00 pm - 4:45 pm (45 min)
Track 1

A Very Good Year for Small-Dollar Fundraising It Was Not. Can Strategists Fix What’s Broken in the Digital Fundraising Ecosystem?

4:45 pm - 5:30 pm (45 min)
Track 1

Networking Happy Hour

5:30 pm - 7:00 pm (90 min)
Track 1

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