Joanna Burgos
President
Compel
About Joanna Burgos
Joanna Burgos has been a leader on some of the largest, highest stakes political projects in modern times: a $100 million Governor’s race, multiple U.S. Senate races, national political conventions, House and Senate IE campaigns, Congressional Leadership Fund’s record-breaking 2022 year, and the largest House Majority takeover in recent history (2010)…Joanna’s impact is all over them. Whether general consulting, crisis communications, earned media, paid media, digital, focus groups or polling, Joanna does it all.
She was part of the team The New York Times called one of the “most remarkable Congressional campaigns in more than a half-century” and was described by political handicapper Charlie Cook as someone who made “smart, ahead-of-the-curve decisions.”
A native of Miami and graduate of the University of Florida, Joanna began her career at the happiest place on earth, the Walt Disney World Resort. She later moved on to work at top-rated PR agencies representing clients in the health care, entertainment and technology industries. But when she took a leap into politics and joined the Bush Administration, the political bug bit her… and hasn’t let go since.
Joanna has advised dozens of candidates and Members of Congress and has served in numerous communications roles in the executive and legislative branches, in national political committees, and on presidential and congressional campaigns – including the White House, the Department of Homeland Security, the U.S. Census Bureau,the National Republican Congressional Committee, the Republican National Committee and the 2008 Republican National Convention.
A decade ago, Joanna relied on her communications background to become an award-winning ad maker – in English and Spanish. She’s also moderated focus groups in English, Spanish and even Spanglish. And whether it’s Cuban and Venezuelan voters in South Florida, Puerto Ricans in Central Florida or Mexican-American voters across the Southwest, Joanna knows how to break through with these diverse audiences who can make the difference in close races.
Beyond politics, Joanna is passionate about fighting for a free and democratic Cuba. Over 10 years ago, Joanna co-founded Roots of Hope/Raices de Esperanza, a non-profit organization dedicated to bridging the gap between young Cubans on and off the island and raising awareness about their struggles. Today, RDE has a network of more than 4,000 across the U.S. and abroad that work to empower Cuban youth to become authors of their own future.
Joanna lives in Alexandria, VA, with her husband and three daughters, but Miami, FL, will always be home.