Whitney Clayton

CampaignTech Innovation Summit / Whitney Clayton

Whitney Clayton

Director of Audience & Media Strategy, mv digital group

ABOUT

Whitney Clayton is the Director of Audience and Media Strategy at mv digital group who helps advocacy and political clients create champions of change. Whitney believes that data and insights are the foundation that allows marketers to connect with audiences and drive them to take action. Her work establishing a data analysis program which builds customer profiles based on online interest and affinities has supported the work of higher education, government agencies, unions and political clients.