Steve Passwaiter

CampaignTech Innovation Summit / Steve Passwaiter

Steve Passwaiter

VP, Kantar/CMAG


Steve Passwaiter is responsible for general oversight of the Kantar/CMAG business unit and leads business development efforts.

Prior to joining CMAG as Senior Director of Business Development, Passwaiter was the founder and CEO of SLP Media Strategies, which provided outsourced business development services. He is also a former Board Adviser for Sportsdigita, an interactive sports agency that specializes in digital sponsorship, ticketing and fan engagement products for professional sports teams, and served as Vice President of Business Development for BIA/Kelsey.

Steve is a graduate of John Carroll University where he majored in Communications and History. He’s also a long-suffering fan of the Cleveland Indians