Nathaniel Kronisch has been involved in media for over 15 years. He has been at Buying Time, LLC since 2003 and in 2006 he became Media Director. He is a seasoned strategist with experience in all media platforms including, but not limited to: TV, digital, radio, print and out-of-home at international, national and spot market levels. As a result, he is a veteran of over a hundred political campaigns and countless more issue/advocacy, corporate, direct response and recruitment campaigns. Few in the industry have his encyclopedic knowledge of all advertising medium, and how they interplay with one another to create maximum impact for a message.
His digital advertising experience predates the existence of companies like Facebook, Twitter and YouTube. He has been at the forefront of every major digital advertising innovation since he entered the industry in 2000 and thrives on learning new technologies that give his clients advantages over their competitors.
He is an advocate of data-driven, research-based solutions. Before committing media dollars to a certain platform, he uses every research tool available to ensure those dollars are being spent as wisely as possible. During the course of a campaign, he constantly optimizes platforms and media vehicles, ensuring that each campaign is achieving maximum impact, impressions and/or conversions amongst the targeted demographic.
Nathaniel is a graduate of the University of Maryland with a BA in Government and Politics. He lives in Potomac, MD with his wife and two daughters.