Matthew Dybwad is the Head of Political Advertising at Adobe. Proven entrepreneur, experienced builder and accomplished seller of the entire digital ecosystem from graphics and code to direct response and advertising. 20 years of digital creative, development, marketing, campaign, advocacy and advertising experience. Planned and executed digital public affairs and advocacy programs for countless associations, corporations and campaigns, including search engine optimization, search engine marketing, marketing automation for email marketing, landing page creation and direct response cycle tracking, creative design, media planning, online advertising, data analytics, and campaign optimization.
Proven business leader who has started and built companies with little or no investment. Trained sales professional with extensive experience in the boardroom with a deep Rolodex of public affairs and political contacts nationwide. Passionate about building and selling at the convergence of TV and digital media.