Luis Alvarado’s political career began dialing for dollars for the Ronald Reagan and George H. W. Bush re-election campaign. After a long stint in Private industry re-entered political work as deputy press secretary for the California Republican Party, senior advisor to Meg Whitman for Governor, Mike Villines for Insurance Commissioner, and several State Senate Congressional races.
Luis also has experience in working in public affairs campaign that moderate the sentiment of legislation, issues, organizations or products. With a higher degree of specialty when it comes to communicating with the Latino community or on issues relevant to them. He promotes or dissuades public opinion utilizing all the most advanced media tools available.
Recently Luis has worked in consulting and constructing Radio, TV and digital ads in Local, State, Federal Races and issue advocacy campaigns. Luis is also a co-founder of GROW Elect Political Action Committee that helps Latino Republicans get elected to municipal offices. Luis is current president of Familias Unidas de California, a Political Action Committee that works to bring attention to policy issues affecting Latino families in California.
Luis is a Latino political expert and frequently seen on CNN, Univision, Telemundo, Politico, and various national and Spanish-language media. Luis has held senior positions in risk management for companies in the hospitality, manufacturing, distribution and insurance industries.
A native of Los Angeles, Luis is the eldest of five children of immigrant parents. A product of the public education, he attended West Los Angeles College before transferring to California State University, Los Angeles to study political science. Luis served his country in the US Army Reserve 311 COSCOM. And together with his wife Lupe has volunteered with multiple non-profit and civic organizations.