Gayatri Bhalla is the SVP of Advanced Media, Global Business Solutions at LiveRamp. Gayatri brings more than twenty years of experience working with top brands and agencies (she is an alum of both Publicis and WPP), having broad, multidisciplinary experience in the public, private and nonprofit sectors. Her most recent roles include architecting the email personalization program for Pfizer, leading the digital media strategy for T-Mobile, and serving as COO of Catalist, a big data and political technology company. Gayatri has developed mobile apps, digital brand awareness, social media outreach and engagement, digital media, and online lead generation and conversation campaigns for clients, and she also has a deep background in corporate strategy. In addition to her role at Infogroup, Gayatri serves as an Adjunct Professor in the Georgetown Graduate School of Communications.