Ashley O’Rourke

CampaignTech Innovation Summit / Ashley O’Rourke

Ashley O’Rourke

Director of Analytics and Audience Insights, Majority Strategies

ABOUT

Ashley is the Director of Analytics and Audience Insights at Majority Strategies, where she advises private companies, nonprofit organizations, and numerous state and federal campaigns on how to leverage data to maximize and measure the impact of their targeting initiatives.

Ashley began her career as the Data Director for the Republican Party of Wisconsin and most recently served in a senior data role Republican National Committee during the 2016 cycle. Ashley has been at the forefront of the data renaissance in the Republican Party – working to ensure that the RNC’s $100+ million investment in data and technology was effectively deployed up and down the ticket during the 2016 election cycle. Her efforts – from her time at the Republican Party of Wisconsin, Causeway Solutions, the Data Trust and the Republican National Committee – have contributed to Republicans across the country putting data at the center of their campaign strategy.

A proud Wisconsin native, Ashley graduated from the University of Wisconsin and continues to cheer on the Badgers from Washington, DC with her husband Liam.