Director of Political Advertising
D2 Media Sales
About Mark Failla
Mark Failla is Director of Political Advertising for D2 Media Sales, a partnership between DIRECTV and DISH Network. D2 Media Sales is the nation’s largest addressable household platform, which enables political, issue, and advocacy advertisers to precisely target TV advertising to groups of households that share the same political and demographic characteristics.
Mr. Failla has gained a unique perspective of the marketing and advertising world from his 25 year career, having experienced it from the advertising agency side, the client side, and the media side. He is a traditional and digital media expert, who has implemented hundreds of successful data-driven campaigns. As a sales partner who works side-by-side with political consultants and agencies, he understands the latest topics and challenges facing communication specialists, and helps them implement best practices, and avoid pitfalls.
From 2011 through 2014, Mr. Failla was Conversant’s Director of Government, Political and Advocacy Solutions, where he led a team that specialized in delivering cross device, audience targeted digital campaigns. He became involved in political targeting strategies and solutions at AOL/Advertising.com, where he led the Government and Political team.
Mr. Failla holds a B.S. in Journalism with a Concentration in Advertising, from the University of Maryland. He resides in Sykesville, Maryland with his wife Danielle, son Rylan, and Goldendoodle Enzo. He can be reached at firstname.lastname@example.org or at Linked In.